Thursday, June 02, 2005

A quick note to the “PTC”. RE: That Paris Hilton hamburger ad. (Click PODCAST)

Once again as I said before, "When I started writing this column, it wasn’t to be an anti "Parents Television Council" forum".
CHILD OF TELEVISION: My message to "The Parents Television Council".
CHILD OF TELEVISION: Another message to "The Parents Television Council". RE: Crossing Jordan
CHILD OF TELEVISION: And another message to "The Parents Television Council". RE: TIME Magazine "The Decency Police"
CHILD OF TELEVISION: And still another message to "The Parents Television Council". RE: The V-Chip and the TV Ratings System.

If you are not familiar with the Carl's Jr. commercial in question, click the link and come back.

After extensive study of this ad I have come to the conclusion that Paris Hilton is having a 3-way with a car and a burger. This leaves me with a very important decision make, whether to spend $6.00 on a burger or not.

I would like to make some other pragmatic observations.

  1. I'd still rather see Paris Hilton wash a car than Ronald Mc Donald, Jack (from Jack in the box), or Dan the "Del Taco" guy.
  2. The guy in the "Burger King" mask is more traumatizing to children, potentially appearing in their nightmares, than a woman washing a car while eating a $6.00 burger.
  3. The more your group goes on TV to chastise Carl's Jr. and Hardees the more free publicity you give them.

Your organization on the web site PTC Calls Paris Hilton Ad for Carl’s Jr./Hardees Ultimate Example of Corporate Irresponsibility describes this commercial saying, "This is the ultimate example of corporate irresponsibility". Really? Does the name ENRON mean anything to you people? But lets just keep the discussion to the fast food industry. I encourage you to close shop for a day and rent the Academy Award nominated documentary "Super Size Me" and seriously reevaluate your priorities. Then if you still think "This is the ultimate example of corporate irresponsibility", then I say move over Burger King, because the PTC is the new "Home of the Whopper".

Stay Tuned

Tony Figueroa

1 comment:

Richard Tatum said...


Right on the money as usual. Because there are NO other TV ads with scantilly-clad young women in them (she's wearing more that the girls in the Gilette Venus razor commercials!) acting in a sexy way. Mornonic. They want to complain about something, how about complaining that Carl's Jr. is glamorizing a spoiled, no-talent, poor-little-rich girl whose fame is made entirely for being famous. "Corporate irresponsibilty"??? Are they kidding me!? Enron, Arthur Anderson, WorldCom ruined the retirements and lives of tens-of-thousands; hey let's talk HALIBURTON for over-charging the federal government and defrauding the entire citizenry of the country, not to mention being complicit in the deaths of hundreds-of-thousands.

I said it before, I'll say it again about the PTC: you don't like what's on TV, then give your kids a book. The box is for entertainment, not babysitting. You don't like the entertainment, you don't watch it. It's not an old concept. And if this sounds absurd, I point to the folks of the '40s who were afraid the radio would ruin the minds of their young.