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The result was a much sharper image than other shows of the time, and the audience reactions were far more authentic than the "canned laughter" used on most filmed sitcoms of the time. The technique was not completely new — another CBS comedy series, Amos 'n' Andy, which debuted four months earlier, was already being filmed at Hal Roach Studios with three 35mm cameras to save time and money.
Hal Roach Studios was also used for filming at least two other TV comedies as early as 1950, both airing on ABC, namely Stu Erwin's The Trouble with Father, and the TV version of Beulah; the original 1949/50 Jackie Gleason TV version of The Life of Riley on NBC was also done on film, not live. There were also some dramatic TV shows pre-dating I Love Lucy which were also filmed, not live. But I Love Lucy was the first show to use this film technique in front of a studio audience.
Somers later became the author of a series of best-selling self-help books, including Ageless: The Naked Truth About Bioidentical Hormones (2006), a book about bioidentical hormone replacement therapy. She has also released two autobiographies, four diet books, and a book of poetry entitled "Touch Me" (1980). She currently features items of her design on the Home Shopping Network. During the 1980s, Somers became a Las Vegas entertainer. She was the spokeswoman for the Thighmaster, a piece of exercise equipment that is squeezed between one's thighs. Thighmaster was one of the first products responsible for launching the infomercial concept. During this period of her career, she also performed for U.S. servicemen overseas.