Wednesday, September 04, 2013

Breakfast Cereal, Coca-Cola and Television: Next on TVC

Authors Tim Hollis and Mark Pendergrast will join us on the next edition of TV CONFIDENTIAL, airing Sept. 4-10 at the following times and venues:

WROM Radio
Detroit, MI
Wednesday 9/4
8pm ET, 5pm PT
2am ET, 11pm PT
Sunday 9/8
8pm ET, 5pm PT
2am ET, 11pm PT
Click on the Listen Live button at

WYYR: Yesteryear Radio
Vero Beach, FL
Wednesday 9/4
9pm ET, 6pm PT
Click the On Air button at

Indiana Talks
Marion, IN
Wednesday 9/4
11pm ET, 8pm PT
with replays at various times throughout the week
Click on the player at
or use the TuneIn app on your smartphone and type in Indiana Talks

Share-a-Vision Radio
San Francisco Bay Area
Friday 9/6
7pm ET, 4pm PT
10pm ET, 7pm PT
Click on the Listen Live button at
or use the TuneIn app on your smartphone and type in KSAV

Talktainment Radio
Columbus, OH
Thursday 9/5
2am ET, 11pm PT
Friday 9/6
3am ET, Midnight PT
Noon ET, 9am PT
Click on the Listen Live button at

KHMB Radio 1710 AM
Half Moon Bay, CA
Sunday 9/8
9pm PT
Monday 9/9
Midnight ET
Click on the Listen Live button at
or use the Live365 app on your smartphone and type in KHMB

The Radio Slot Network
San Francisco, CA
Monday 9/9
9pm ET, 6pm PT
with replays at various times throughout the week
Click on the Talk Slot button at

Passionate World Radio
Ann Arbor, MI
Tuesday 9/10
9:30pm ET, 6:30pm PT
with replays at various times throughout the week at
Click on the Listen Now button at

If you grew up watching television in the ’50s, ’60s and early 1970s, you know that part of the fun of TV back then were the ubiquitous — and often ingenious — animated commercials for Cap’n Crunch, Sugar Crisp, Lucky Charms, Froot Loops, Fruity Pebbles, Quisp and Quake, Trix, Count Chocula, Franken Berry and numerous other popular breakfast cereals made by Kellogg’s, Post, Quaker, Ralston-Purina and other manufacturers. Much of these appeal of these commercials is the host of animated characters that are still popular today, including Tony the Tiger, Snap, Crackle and Pop, Lucky the Leprechaun, the Trix Rabbit and the Cheerios Kid. These cereal characters became big stars not only through their TV commercials, but through merchandise such as comic books, stuffed toys and, in some cases, their own TV series.

These are just some of the things we’ll talk about in our second hour as welcome author Tim Hollis. Tim’s book Part of a Complete Breakfast: Cereal Characters of the Baby Boom Era not only reveals the origins and appeal of these commercials, but discusses how changing times helped lead to the demise of some of these popular animated breakfast-cereal characters.

Speaking of savvy advertising, we’ll spend part of our first hour talking about Coca-Cola — a product that has used print, radio and television very effectively throughout its long history — as we welcome Mark Pendergrast, author of For God, Country and Coca-Cola: The Definitive History of the Great.... What began as a medicinal product in 1886 gradually evolved into a refreshment beverage that not only became the dominant consumer product in the United States throughout the 20th century, but, in many respects, came to be identified with America itself.

Originally published in 1993, For God, Country and Coca-Cola was recently revised and updated with new information on the history and future of Coca-Cola, including a look at how Coca-Cola and Pepsi, once rivals in the “cola wars,” are now united in the “new cola wars” — despite the fact that both are considered the primary culprits behind the obesity epidemic. The new edition also documents beyond the shadow of a doubt that Coca-Cola originally contained cocaine; discusses the origins of such famous TV campaigns as “The Hilltop Ad” (as well as the differences in how Coke and Pepsi advertise their products), and reveals the original formula used by Frank Mason Robinson, the man who not only gave Coca-Cola its name, but wrote the name in the Spencerian script that became the product’s trademark.

TV CONFIDENTIAL: A radio talk show about television
Wed and Sun 8pm ET, 5pm PT on WROM Radio
Wed 9pm ET, 6pm PT on WYYR: Yesteryear Radio
Wed 11pm ET, 8pm PT on
Fri 7pm ET and PT on Share-a-Vision Radio,
Fri Noon ET, 9am PT on Talktainment Radio
Sun 9pm PT, Mon Midnight ET on KHMB Radio 1710 AM (Half Moon Bay, Calif.)
Mon 9pm ET, 6pm PT on The Radio Slot Network
Tue 9:30pm ET, 6:30pm PT on Passionate World Radio
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