|Stan Friberg 1926 – 2015|
The three little bops by PANZERDRAKO
Freberg was cast to sing the part of the Jabberwock in the song "Beware the Jabberwock" for Disney's Alice in Wonderland, with the Rhythmaires and Daws Butler. Written by Don Raye and Gene de Paul, the song was a musical rendering of the poem " Jabberwocky" from Lewis Carroll's Through the Looking Glass. The song was not included in the final film, but a demo recording was included in the 2004 and 2010 DVD releases of the movie.
Freberg made his movie debut as an on-screen actor in the comedy Callaway Went Thataway (1951), a satirical spoof on the marketing of Western stars (apparently inspired by the TV success of Hopalong Cassidy). Freberg costarred with Mala Powers in Geraldine (1953) as sobbing singer Billy Weber, enabling him to reprise his satire on vocalist Johnnie Ray (see below). In 1963's mega-comedy It's a Mad, Mad, Mad, Mad World, Freberg appeared in a non-speaking part as the Deputy Sheriff and also voiced as a dispatcher.
- Butternut coffee: A nine-minute musical, "Omaha!", which actually found success outside advertising as a musical production in the city of Omaha. It tells the story of a young man, "Eustace K. Butternut", who was stolen by Gypsies at an early age and, as an adult, returns to his own city, finding the residents under a spell that keeps them singing and raising their arms in the air. He frees them by saying his last name backwards ("Tunrettub"), but he immediately orders them to raise their hands back up again, taking everything the citizens have.
- Contadina tomato paste: "Who put eight great tomatoes in that little bitty can?"
- Jeno's pizza rolls: A parody of the Lark cigarettes commercial that used the William Tell Overture and a pick-up truck with a sign in the bed saying "Show us your Lark pack", here ending with a confrontation between a cigarette smoker, portrayed by Barney Phillips (supposedly representing the Lark commercial's announcer) and Clayton Moore as the Lone Ranger over the use of the music. Jay Silverheels also appears as Tonto, filling his possibles bag with pizza rolls, after asking "Have a Pizza Roll, kemo sabe?" It was regarded as one of the most brilliantly conceived and executed TV ads of the period; after one showing on The Tonight Show, Johnny Carson remarked that it was the first commercial he had ever seen to receive spontaneous applause from the studio audience.
- Jeno's pizza, in a parody of Scope mouthwash commercials. "You know why nobody likes your parties, Mary? You have bad pizza—bad pizza!"
- Sunsweet pitted prunes: Depicted as the "food of the future" in a futuristic setting, until science fiction icon Ray Bradbury, a friend of Freberg's (shown on a wall-to-wall television screen reminiscent of Fahrenheit 451) butts in: "I never mentioned prunes in any of my stories." "You didn't?" "No, never. I'm sorry to be so candid." "No, they're not candied" (rim shot). Bradbury reportedly refused to consider doing a commercial until Freberg told him, "I'm calling it Brave New Prune", prompting Bradbury to ask, "When do we start?" Prune sales increased 400 percent the year following the campaign.
- Another Sunsweet commercial features Ronald Long as a picky eater: "They're still rather badly wrinkled, you know", and ends with the famous line, "Today, the pits; tomorrow, the wrinkles. Sunsweet marches on!"
- Heinz Great American Soups: Ann Miller is a housewife who turns her kitchen into a gigantic production number, singing such lyrics as "Let's face the chicken gumbo and dance!" After watching his wife's flashy tap dancing, her husband, played by veteran character actor Dave Willock, asks, "Why do you always have to make such a big production out of everything?" At the time (1970), this was the most expensive commercial ever made.
- Jacobsen Mowers: Sheep slowly munch on a front lawn. On camera reporter/announcer (voice of William Woodson): "Jacobsen mowers. Faster... than sheep!"
- Encyclopædia Britannica: The boy in these commercials is Freberg's son Donavan. Freberg talks to him from off screen.
- Chun King Chinese Food: Magazine ad, featuring a line-up of nine smiling Chinese men and one frowning white man, all dressed in scrub suits and white lab coats, with the caption, "Nine out of ten doctors recommend Chun King Chow Mein!" The frowning white doctor is Freberg.
- Kaiser Aluminum produced foil, to rival Reynolds Wrap. Freberg created a sales campaign based on Kaiser's difficulties in getting grocers to stock their product, featuring the "Kaiser Foil Salesman". Despite the company's initial hesitation, the campaign did increase sales.
Following his success in comedy records and television, Freberg was often invited to appear as a featured guest at various events. Each time has been memorable, such as his skit at the 1979 Science Fiction Awards, again playing straight man to Orville in his UFO. He innocently asks why there is a hole in the end of the spacecraft, only to be told, "That's where the swamp gas comes out."
Good Night Mr Freberg