Inside the Disney Marketing Machine: Next on TVC

Author Lorraine Santoli will join us  on the next edition of TV CONFIDENTIAL, airing Dec. 16-21 at the following times and venues:

WROM Radio
Detroit, MI
Wednesday 12/16
8pm ET, 5pm PT
2am ET, 11pm PT
Sunday 12/20
8pm ET, 5pm PT
2am ET, 11pm PT
Click on the Listen Live button at WROMRadio.net

KHDN AM-1230
KBSR AM-1490
KYLW AM-1450
Billings, MT
part of GLN Radio Network
Friday 12/18
3pm ET, Noon PT
Saturday 12/19
6pm ET, 3pm PT
Monday 12/21
3pm ET, Noon PT

Share-a-Vision Radio
San Francisco Bay Area
Friday 12/18
7pm ET, 4pm PT
10pm ET, 7pm PT
Click on the Listen Live button at KSAV.org
Use the TuneIn app on your smartphone and type in KSAV
or hear us on the KSAV channel on CX Radio Brazil

Indiana Talks
Marion, IN
Saturday 12/19
8pm ET, 5pm PT
Sunday 12/20
6pm ET, 3pm PT
Click on the player at IndianaTalks.com
or use the TuneIn app on your smartphone and type in Indiana Talks

KSCO-AM 1080
San Jose, Santa Cruz and Salinas, CA
KOMY-AM 1340
La Selva Beach and Watsonville, CA
Sunday 12/20
9am ET, 6am PT
Also streaming at KSCO.com

KHMB AM-1710
KHMV-LP 100.9 FM
Half Moon Bay, CA
Sunday 12/20
9pm PT
Monday 12/21
Midnight ET
Click on the Listen Live button at KHMBRadio.com

RadioSlot.com
San Francisco, CA
Monday 12/21
10pm ET, 7pm PT
with replays Tuesday thru Friday at 10pm ET, 7pm PT
Click on the Talk Slot button at RadioSlot.com

PWRNetwork
Ann Arbor, MI
Various times throughout the week
on the Entertainment Channel at PWRNetwork.com

Lorraine Santoli began her career as a publicist for the Walt Disney Company, coordinating the PR efforts of many Disney movies and TV shows, then later became manager of publicity at the Disneyland theme park. After moving back to Disney Corporate, she spent ten years as Director of Corporate Synergy for the entire Walt Disney Company, where she helped coordinate all marketing communications and internal cross-promotions through the Disney company.

We will talk about what synergy is, how it came to shape the way in which Disney has done business over the past three decades, and how it helped shaped such promotional campaigns as the famous “I’m Going to Disneyland” spots that we see at the end of every Super Bowl and other major sporting events. Lorraine Santoli will join us on in our second hour. Her books include Inside the Disney Marketing Machine: In the Era of Michael Eisner a..., The Official Mickey Mouse Club Book, and Ears and Bubbles, the memoirs of former Mouseketeer Bobby Burgess.

TV CONFIDENTIAL: A radio talk show about television
Wed and Sun 8pm ET, 5pm PT on WROM Radio
Fri and Mon 3pm ET, Noon PT and Sat 6pm ET, 3pm PT on GLN Radio Network
Fri 7pm ET and PT on Share-a-Vision Radio, KSAV.org and CX Radio Brazil
Sat 8pm ET, 5pm PT and Sun 6pm ET, 3pm PT on Indiana Talks
Sun 9am ET, 6am PT KSCO-AM 1080 (San Jose, Santa Cruz and Salinas, CA)
Sun 9am ET, 6am PT KOMY-AM 1340 (La Selva Beach and Watsonville, CA)
Sun 9pm PT, Mon Mid ET on KHMB-AM and FM (Half Moon Bay, CA)
Mon 10pm ET, 7pm PT on The Radio Slot Network
Replays various times throughout the week on the Entertainment Channel at PWRNetwork
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