Monday, February 14, 2022

This Week in Television History: February 2022 PART III

 

February 19, 1987

A controversial, anti-smoking ad aired for the first time on television. It featured Yul Brynner who died shortly after of lung cancer. 

In January 1985, nine months before his death, the tour reached New York for a farewell Broadway run. Aware he was dying, he gave an interview on Good Morning America discussing the dangers of smoking and expressing his desire to make an anti-smoking commercial. The Broadway production of The King and I ran from January 7 to June 30 of that year, with Mary Beth Peil as Anna. His last performance marked the 4625th time he had played the role of the King. Meanwhile, the American Cancer Society and he created a public service announcement using a clip from the Good Morning America interview.

Brynner died of lung cancer on October 10, 1985, in New York City. A few days after his death, the recorded anti-cigarette public service announcement was shown on all the major US television networks, and also in many other countries. In it, he expressed his desire to make an anti-smoking commercial after discovering how sick he was, and that his death was imminent. He then looked directly into the camera for 30 seconds and said, "Now that I'm gone, I tell you: Don't smoke. Whatever you do, just don't smoke. If I could take back that smoking, we wouldn't be talking about any cancer. I'm convinced of that."

February 20, 1972

Radio personality and newspaper columnist Walter Winchell dies at the age of 74. 


Winchell's influential gossip and news show, Walter Winchell's Jergens Journal, ran for 18 years.

Winchell started as a vaudeville performer, working with an array of future stars, including Eddie Cantor and George Jessel. He began writing about Broadway in 1922 for the Vaudeville News and in 1929 began writing a syndicated column for the New York Daily Mirror, which ran for three decades. But dishing on socialites became his claim to fame when he began his radio news show in 1930. His fast-paced show was packed with short news and gossip items-his rapid-fire radio prattle was clocked at 215 words a minute. Millions of people tuned into his witty and extremely popular Sunday evening show, which he introduced with, "Good evening, Mr. and Mrs. North and South America and all the ships at sea. Let's go to press!"

A gossip columnist when few others existed, Winchell ruined more than a few careers with reports that some maintained were sensationalistic, reckless, and actually untrue. His show popularized catchphrases like "blessed event" and "scram," and peers admired his penchant for finding fresh ways to report on Hollywood's elite. Winchell starred as himself in several films, including Love and Hisses in 1937 and Daisy Kenyon in 1947.

What some called captivating reporting was labeled yellow journalism by others. His career declined in the 1950s. Like so many other radio stars, Winchell's career lost its sparkle when Americans' allegiance turned to television. Meanwhile, he made an unpopular decision to back Senator Joseph McCarthy's "Red Scare," publicly accusing a number of Hollywood stars of being communists. In the 1960s, the New York Daily Mirror closed and his column ended. One of his last major jobs was narrating "The Untouchables," a popular television drama series, from 1959 to 1963. When he died penniless in 1972, it was reported that just one person-his daughter-showed up at his funeral.


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Tony Figueroa

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