A Charlie Brown Christmas is the first prime-time animated TV specials based upon the comic strip Peanuts, by Charles M. Schulz. It was produced and directed by former Warner Bros. and UPA animator Bill Meléndez, who also supplied the voice for the character of Snoopy. Initially sponsored by Coca-Cola, the special aired on CBS from its debut in 1965 through 2000, and has aired on ABC since 2001. For many years it aired only annually, but is now telecast at least twice during the Christmas season. The special has been honored with both an Emmy and Peabody award.
Network executives were not at all keen on several aspects of the show, forcing Schulz and Melendez to wage some serious battles to preserve their vision. The executives did not want to have Linus reciting the story of the birth of Christ from the Gospel of Luke; the network orthodoxy of the time assumed that viewers would not want to sit through passages of the Authorised Version—commonly called the King James Version—of the Bible. Charlie Brown begins to wonder if he really knows what Christmas is about, loudly asking in despair. Linus quietly says he can tell him, and walks to center stage to make his point. Under a spotlight, Linus quotes Scripture, particularly the second chapter of the Gospel of Luke, verses 8 through 14
"And there were in the same country shepherds abiding in the field, keeping watch over their flock by night. And, lo, the angel of the Lord came upon them, and the glory of the Lord shone round about them: and they were sore afraid. And the angel said unto them, Fear not: for, behold, I bring you good tidings of great joy, which shall be to all people. For unto you is born this day in the city of David a Saviour, which is Christ the Lord. And this shall be a sign unto you; Ye shall find the babe wrapped in swaddling clothes, lying in a manger. And suddenly there was with the angel a multitude of the heavenly host praising God, and saying, Glory to God in the highest, and on earth peace, good will toward men.'"Charlie Brown now realizes he does not have to let commercialism ruin his Christmas. With a newly found sense of inspiration, he quietly picks up the little tree and walks out of the auditorium, intending to take the tree home to decorate and show the others it will work in the play. A story reported on the Whoopi Goldberg-hosted version of the making of the program (see below) that Charles Schulz was adamant about keeping this scene in, remarking that "If we don't tell the true meaning of Christmas, who will?"
Another complaint was the absence of a laugh track, a common element of children's cartoons at the time. Schulz maintained that the audience should be able to enjoy the show at their own pace, without being cued when to laugh. (CBS did create a version of the show with the laugh track added, just in case Schulz changed his mind. This version remains unavailable, though unauthorized copies have appeared on YouTube.)
A third complaint was the use of children to do the voice acting, instead of employing adult actors. Finally, the executives thought that the jazz soundtrack by Vince Guaraldi would not work well for a children's program. When executives saw the final product, they were horrified and believed the special would be a complete flop.
Stay Tuned and Merry Christmas