A Charlie Brown Christmas is the first prime-time animated TV specials based upon the comic strip Peanuts, by Charles M. Schulz. It was produced and directed by former Warner Bros. and UPA animator Bill Meléndez, who also supplied the voice for the character of Snoopy. Initially sponsored by Coca-Cola, the special aired on CBS from its debut in 1965 through 2000, and has aired on ABC since 2001. For many years it aired only annually, but is now telecast at least twice during the Christmas season. The special has been honored with both an Emmy and Peabody award.
Network executives were not at all keen on several aspects of the show, forcing Schulz and Melendez to wage some serious battles to preserve their vision. The executives did not want to have Linus reciting the story of the birth of Christ from the Gospel of Luke; the network orthodoxy of the time assumed that viewers would not want to sit through passages of the Authorised Version—commonly called the King James Version—of the Bible. Charlie Brown begins to wonder if he really knows what Christmas is about, loudly asking in despair. Linus quietly says he can tell him, and walks to center stage to make his point. Under a spotlight, Linus quotes Scripture, particularly the second chapter of the Gospel of Luke, verses 8 through 14
Another complaint was the absence of a laugh track, a common element of children's cartoons at the time. Schulz maintained that the audience should be able to enjoy the show at their own pace, without being cued when to laugh. (CBS did create a version of the show with the laugh track added, just in case Schulz changed his mind. This version remains unavailable, though unauthorized copies have appeared on YouTube.)
A third complaint was the use of children to do the voice acting, instead of employing adult actors. Finally, the executives thought that the jazz soundtrack by Vince Guaraldi would not work well for a children's program. When executives saw the final product, they were horrified and believed the special would be a complete flop.
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