The New Alice in Wonderland (or What’s a Nice Kid Like You Doing in a Place Like This?) is a forty-eight-and-a-half-minute animated TV-movie, written by Bill Dana (who also appears in its cast), produced by Hanna-Barbera, and broadcast on the ABC network on March 30, 1966, in an hour slot (including commercials). The songs were by the then-hot Broadway team of composer Charles Strouse and lyricist Lee Adams, who were most famous for Bye Bye Birdie. The songs were orchestrated by Marty Paich, who also provided musical direction; plus devised and arranged that part of the underscoring that was drawn from the musical numbers. The rest of the underscoring was drawn from the vast library of cues that Hanna-Barbera's most significant (and at that time sole) in-house composer Hoyt Curtin had written for various animated series.